It has become a given now that businesses need to have a digital presence, with most customers spending a lot of their time online. But the way people interact with companies via the internet is changing.
There’s been an increased focus on user experience and user interface design in recent years, and these are crucial for success in the fiercely competitive digital landscape.
For business owners, it’s now imperative to put a lot of effort into ensuring your UX and UI is as smooth and seamless as possible. For lessons on how to do this, it’s a good idea to look to the booming entertainment industry.
Enhancing All the Elements on a Page
The entertainment industry is constantly evolving, and sites are improving every year. One thing that is noticeable about the options of today is that there’s a lot more care going into the design of all the elements in view. At Betfair casino & slots, for example, all the thumbnails for the games are rich in detail and designed to give players a taste of what’s on offer.
Other entertainment sites have adopted this approach as well, with the thumbnails on platforms like Netflix and HBO Max designed to grab people’s attention and spark their curiosity. If something looks bright and attractive, it’s more likely to appeal to someone than if it was dull.
For business owners, it may not be about thumbnails, but you’re still fighting for customers’ attention. That means every button or product image on the site should be designed to capture people and make them want to click for more information. Through high-quality visuals and consistency across your pages, the customer journey on your site will be massively enhanced.
Building a Strong Connection Through Design
Some of the most successful online companies have reached that status by building a strong connection to their customers through the careful design of their pages. For example, social media sites like Facebook have their branding running clearly through everything, and this helped it to amass a huge global following.
For small businesses, the way to hook customers in a similar way is to ensure that every aspect of the website reminds the customer that they’re engaging with your brand. That means keeping the colours, logo, and typography consistent throughout the pages. The aim of doing this is to become a distinctive brand, and one that isn’t lost among the vast number of competitors that customers have to choose from.
One way that businesses are improving UX in 2025 is with the inclusion of micro-interactions that make the experience more dynamic. For instance, when people complete tasks or purchases, they can fill in a progress bar that leads to a higher membership level or rewards.
UX and UI design are advancing at lightning speed, and represent a battlefield on which forward-thinking businesses can gain an advantage. If you want to increase your chances of retaining customers, you may want to consider how you can improve your digital presence.