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Sunseeker insists it ‘deeply values’ workforce despite temporary layoffs

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Luxury yacht manufacturer Sunseeker has sought to reassure employees that it “deeply values” their contributions, after the firm announced a series of temporary layoffs affecting production staff in early 2025.

The move, prompted by what Sunseeker describes as “cash-flow challenges” linked to supply chain disruption, has drawn criticism from Unite the Union and local MP Neil Duncan-Jordan, who labelled the timing “outrageous”. However, Sunseeker says it aims to “minimise” the impact on affected employees, pledging a review of the layoffs on 2 January.

In a statement, the Dorset-based company, which employs about 2,000 staff, said: “Due to restrictions in its supply chain which have heightened during December, Sunseeker has had to make the decision to implement temporary layoffs for a limited number of employees within production operations. This decision is focused on ensuring the long-term viability of operations and does not reflect on employee performance or contributions.”

Unite the Union described the move as “Scrooge-like” and “abhorrent”. Sunseeker, however, says affected employees will receive statutory payment or the option to use their paid holiday entitlement. It also confirmed that staff continuity of service will be preserved, alongside other non-monetary benefits.

Sunseeker changed ownership earlier this year when it was acquired by Orienta Capital Partners and Lionheart Capital for an undisclosed amount. Despite the temporary measure, the company insists it remains committed to supporting its workforce and will keep the situation under review.