Traditional insurance sales have long relied on personal relationships, referrals, and face-to-face interactions. However, customers often face challenges like difficulty accessing product information, scheduling appointments, and tracking policies.
While these methods have successfully served policyholders for decades, they are increasingly being challenged by evolving consumer expectations and digital transformation trends. As a result, the insurance sector needs to update its methods and service delivery to stay competitive and meet the needs of today’s customers as technology advances across industries.
Cocolife, a leading insurance provider in the Philippines, has developed the myCOCOLIFE App to enhance the customer and agent experience. Designed to simplify the insurance process, the application offers a seamless digital platform for users to manage their policies and access various insurance-related services in real time.
Through the myCOCOLIFE App, customers receive timely notifications and quick access to important information, including detailed guides about various insurance products. These features make obtaining insurance more accessible and instill confidence, knowing they can easily find the information they need.
The integration of e-commerce feature allows users to explore and purchase new insurance products directly from their mobile devices. They can get quotes and purchase policies across various types, including life and non-life, with car, home, health, and business insurance coming soon.
Users may also enjoy the convenience of making payments and filing claims through the app application.
In addition, the myCOCOLIFE App allows users to book appointments with agents for personalized consultations. This function ensures that customers are well-informed about their insurance options and can make educated decisions that fit their needs.
Melanio De Vicente, Vice President and Head of Digital Innovation for Sales and Growth Department at Cocolife
“There’s a definite need to keep up with the rapid changes in the industry and this includes the turn towards digitalization,” said Melanio De Vicente, Vice President and Head of Digital Innovation for Sales and Growth Department at Cocolife. “Cocolife wants to make sure that customer experience is at its absolute best and convenience. All the services that [customers] used to do, which required [them] to travel to a service center, can now be done on [their] mobile phones with this app.”
Leading innovation in the insurance sector
Cocolife has continued to enhance the app’s capabilities, with the second phase already introducing key upgrades such as a marketplace for products, an EKYC (electronic know-your-customer) process for faster applications, e-policies, and comprehensive payment options.
The insurance provider also plans to introduce more dynamic features over the next few years to meet growing customer demands. The upcoming third phase will include agent assistance tools, the ability to submit claims through the app, and biometric login for added security. The app will also offer a renewal option for policies, including riders, and provide a dividends ledger for customers to track their financial benefits.
According to Cocolife, all features are designed based on the company’s deep understanding of customer needs, ensuring that it offers the ease of use and functionality that today’s digital-savvy clients expect.
“myCOCOLIFE App aims to provide accessibility through the digital delivery of most, if not all, of our services. We hope that by providing the best possible customer journey, we will be able to gain solid customer trust while expanding our network,” Mr. De Vicente said.
Beyond customer satisfaction
One of the primary issues with traditional insurance is the time-consuming paperwork and manual processes involved. These often result in inaccuracies, limited access to product information, and slow turnaround times. Customers struggle with scheduling appointments and managing leads, leading to frustration and dissatisfaction, which can eventually cause lost sales.
In response, the myCOCOLIFE App resolves these challenges by automating many tedious tasks, enabling users to complete transactions digitally without the burden of physical paperwork.
The application also increases the productivity of insurance agents. By integrating built-in tools for managing workloads, it allows users to stay organized and reach more potential customers, regardless of location. With instant access to product information, quotes, and policy details, agents can connect with their clients anytime and anywhere.
“The products and services offered by Cocolife speak volumes in itself. These are high-quality insurance products that are tailored to the specific needs of our clients,” said Cocolife President and Chief Executive Office Atty. Jose Martin A. Loon. “For Cocolife, it is our duty to serve our clients with the best insurance products, together with the highest standards of customer servicing especially during these most trying times.”
Furthermore, digital services like myCOCOLIFE are crucial for reaching more customers, especially in remote areas where physical access to service centers is limited.
“Cocolife will continue to make sure that our customer’s needs are met with the right service and timely development,” said Mr. De Vicente. “This new app should help make each interaction easier and accessible. We all know that Cocolife prides itself in ‘Believing in the Filipino’ and this new technology should empower them as they strive towards a better future.”
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