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No matter what a business website covers, keeping it updated with current information and new content is a must.
Updates don’t just show a business is alive and well, they also demonstrate an understanding that staff have towards their customer base and the online environment as a whole.
Despite the necessity, delivering content can be tricky. Unless a business has a writer on the team who is up to date with modern design and online conventions, there’s a lot of room to make mistakes that can affect productivity.
New artificial intelligence systems have been demonstrating their usefulness in this regard, and while they’re not without their limitations, in the right place, AI is shaping up to become an indispensable tool in content creation, modification, and delivery.
The New AI Systems
Keeping the world on its toes with recent leaps forward in AI are the chatbots of OpenAI’s ChatGPT and Google’s Bard. These are many steps beyond previous chatbots, which traditionally only operate in limited capacities in very specific areas. The new generation of systems has much wider databases of information from which to draw and can analyse data and language like never before.
The new systems can be posed complicated questions, and respond with complicated answers. The performance of new chat AI extends to passing major medical exams, MBAs, microbiology quizzes, and law school exams, and can even write essays. Though it doesn’t yet perform as well as an informed human, the gaps diminish with each passing generation.
On a wider scale, the implications of the powerful new systems range from unquestionably positive to potential danger. On a smaller level, there’s no doubting their helpfulness. AI-driven content has already passed a proof of concept, and extending its integration further could overhaul how many businesses operate.
Current and Future Implementation
Love it or hate it, there’s no questioning the popularity of the type of content released by BuzzFeed. Arguably the most famous part of this website is the BuzzFeed Quiz, which attempts to match your personality to archetypes based on basic multiple-choice questions.
With years of experience creating this type of content, the crew at BuzzFeed had no problem guiding AI to create its versions like “Date Your Celeb Crush With The Magic Of AI”. Going a step further, they even used AI to turn questions into stories as with “This AI Quiz Will Write A Rom-Com About You In, Like, Less Than 30 Seconds”. While not exactly in-depth content, these systems still illustrate an easy way to create content that viewers love.
For most websites, the use of AI could also come from its ability to maintain databases of useful information, and ensure that information is properly delivered. This potential is demonstrated with websites that compare the best online casinos like Casumo and Wildz Casino. These websites need to constantly collect and update information like bonus deposit matches and free spins. They ensure that all links work correctly, that the websites have valid licenses, and that all reviews are accurate. All of these steps could be automated by AI, significantly reducing overhead. This wouldn’t illustrate much of a step forward either, as online casinos already utilise AI for game testing. With AI, games like slots are run through thousands of automatic simulations to detect the possibilities of eventual problems, and this has been part of how the industry operates for years.
In a retail business, AI could similarly be used to update stock and offer suggestions for website design. AI would be able to automate the process, rather than humans updating stock numbers to websites directly. It could also look at the best-selling items, search the internet for reviews to see why they sell well and recommend a direction human writers could take on their websites to further product visibility and increase sales further.
No matter how far AI comes, it will always serve as a tool. It might relegate some more tedious work to the domain of machines rather than people, but it will always need a guiding human hand to check work and conclusions. Without the human factor, simple mistakes are much more likely to compound, which could pervert an eventual outcome far beyond the accepted scope.
Though the tools are still in their infancy for mainstream adoption, investments made by companies like Microsoft and Google mean this will likely not be the case for long. We’re on the precipice of a new generation, and those who get on board could find themselves at a real advantage while others play catchup, so don’t overlook the potential this technology represents.