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IAG Loyalty partners with Uber helping riders collect Avios with every trip

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IAG Loyalty has today announced it is launching a new partnership with Uber in the UK, enhancing the value of its global currency, Avios, and helping British Airways Executive Club Members get that bit closer to their next rewarding experience.

Members of the British Airways Executive Club will be able to start collecting 1 Avios for every £1 spent on any ride, whether that be by car, coach or train through Uber in the UK. Later this month, Members will be able to simply connect their Executive Club membership through the Uber app and start collecting Avios.

To celebrate the new partnership, Members who link their Executive Club and Uber accounts via the Uber app by 31st December 2022 will receive a bonus of 250 Avios.

Andrew Brem, General Manager at Uber UK said “We saw a lot of clear benefits that Avios can bring to Uber users. With over 5 million Uber riders in the UK and millions of trips completed every week, that’s a lot of Avios, helping our users get away to their dream destinations thanks to our partnership with IAG Loyalty.”

Adam Daniels, CEO of IAG Loyalty said: “When we look to bring on new partners into our loyalty programmes, we are looking for popular brands that fit seamlessly within our Members’ lifestyles. We are delighted to sign this agreement with Uber – and with the power of Avios – further ensure everyday travel can lead to truly rewarding experiences.”

Avios is the global loyalty currency owned and run by IAG Loyalty. The currency can be collected across a wide mix of consumer sectors, including flights, travel, leisure, shopping and financial services. IAG Loyalty partners with market-leading global brands such as American Express, Nectar, Avis Budget Group and Marriott.