In your quest for media traction you’ve now worked out your identity and inherent personality through your God-given face, you’ve handpicked, culled and pruned your associates, you’ve established and weighted the hierarchy of your ‘doing selves’, and expertly blended a potpourri of gestures, intonations and visual queues into a unique ‘cartoon-self’.
The second time, they don’t notice it.
The third time, they are aware that it is there.
The fourth time, they have a fleeting sense that they’ve seen it somewhere before.
The fifth time, they actually read the ad.
The sixth time they thumb their nose at it.
The seventh time, they start to get a little irritated with it.
The eighth time, they start to think, “Here’s that confounded ad again.”
The ninth time, they start to wonder if they’re missing out on something.
The tenth time, they ask their friends and neighbours if they’ve tried it.’