Multi-platform presence and reliable delivery are key to online success

3 Mins read
In photo are (from left to right) Chief Finance Officer Mark L. Tan, Chief Executive Officer Ryan L. Tan and Chief Operations Officer Neil L. Tan.

In sales, whether your business model is brick-and-mortar or online, it is important to be where your customers are. With physical stores, the onus was to build as many branches in as many locations as possible. However, as pandemic restrictions still hamper regular operations in malls, it helps to build an online presence that makes your brand accessible to your customers on multiple channels.

Brothers Ryan, Mark, and Neil Tan who co-founded GoCommerce refer to this as Omnichannel e-commerce approach. Their own business model made a successful digital migration even before the pandemic and it has ensured that their products remained accessible to their buyers even as their physical stores were affected by protocols involving mall operations. Not only that, their digital sales and marketing strategies enabled them to become top sellers in online shopping sites.

With this experience, they have decided to set-up GoCommerce to help enable other businesses grow their online presence. Through GoCommerce, it is their mission to help brands thrive during the pandemic and help them get ahead when things settle into the “new normal”.

GoCommerce Fulfilling center

Speed to scale

Conceptualized in May 2020, GoCommerce is an eCommerce enabler that uses technology to help brands maximize their sales potential on the numerous selling platforms including Lazada, Shopee, Grab and Zalora; plus in the brands’ own webstores. “For brands, our goal is to give them “speed-to-scale” with their online business so that they can translate their offline success to the online marketplace before they get disrupted,” says Ryan Tan, GoCommerce CEO.

To truly help brands reach their customers, GoCommerce launched ShipGo in June 2021. It is an order fulfillment automation service to help businesses overcome the challenges of door-to-door logistics by taking care of warehousing, packing, and pick-up for deliveries. “A lot of SMEs were born during the pandemic which has the potential to be disruptors of the market. With ShipGo, they don’t have to worry about their deliveries. They can send us their items, and we will take care of getting to safely to their customers. This will free their time to focus on growing their business. We are creating tech-enabled solutions to help our SMEs scale faster.” says Mark Tan, GoCommerce CFO.

Their growing network of modern fulfillment centers enables brands to do Same-Day Delivery or 2-Day Delivery of their orders. Same day delivery is initially available in Mega Manila but is quickly going to be expanded to Metro Cebu and Metro Davao. “We are building the most strategic network of GoHub Fulfillment Centers to enable brands to have 2-day shipping in all major cities in the Philippines by 2023.” says Ryan.

E-commerce ecosystem

GoCommerce introduces its ecosystem of technology and services that makes omnichannel management, performance marketing, and order fulfillment easy for brands. “With our technology, we help brand partners reduce cost of doing business by lowering the amount of inventory they maintain to fulfill orders across all online channels.” says Mark.

The also go beyond helping with sales content by heping brands anaylze data, so they know which works, and which doesn’t. “Beyond tech, we understand the psychology of why and how people buy online. Doing a lot of research and being data driven helps us create the right buying experience for specific target customers,” Ryan adds.

Partner for success

Today, GoCommerce brand partners, which include global and local brands Unilever, Anker, Klean Kanteen, Garmin, Kyowa, Omega Houseware, and Nutriasia are market leaders on popular selling platforms. For this, GoCommerce was recently recognized by Lazada as an elite 3-Star Lazada Partner, the highest certification given to Lazada Partners in Southeast Asia for meeting the highest standards of eCommerce management, operational excellence, and order fulfillment metrics. Shopee likewise appointed GoCommerce as a Shopee Premium Enabler which is the highest distinction they give to their partners in the region.

“We are humbled to receive this back-to-back recognition by the two biggest platforms today. This inspires us to do better work for our existing partners and to deliver success to more brands in the next months,” says Neil Tan, COO of GoCommerce.

For more information about how GoCommerce can help you grow your business, visit www.gocommerce.asia.Maan D’Asis Pamaran

Spotlight is BusinessWorld’s sponsored section that allows advertisers to amplify their brand and connect with BusinessWorld’s audience by enabling them to publish their stories directly on the BusinessWorld Web site. For more information, send an email to online@bworldonline.com.

Join us on Viber to get more updates from BusinessWorld: https://bit.ly/3hv6bLA.