Editor's PickInvesting

Niche and branded gambling sites see revenue growth following Google core update

2 Mins read

The online marketplace that is the Google search engine implements changes to its ranking algorithms several times per year.

The latest effect of Google’s algorithm update has given a significant boost to niche websites offering specific and narrowed down information as well as large brand sites that Google deems trustworthy.

The latest expert SEO research indicates positive ranking increases for gambling websites which give their users niche information. Where online marketers are concerned, ranking increases are in direct correlation to an increase in business revenues and business profits. The update also gave precedence to large brand sites.

Brand casino affiliate sites such as Gambling.com benefited greatly from the Google core update. Gambling.com is a trusted and well-respected gambling affiliate with an extremely large team behind them.

Google’s aim is always to give search engine users exactly what they are looking for. Google does this by ranking the websites which provide users with the most useful and relevant information in the top positions.

Therefore, it makes sense for Google to give more credit to trusted brand sites and smaller niche websites as these web domains are seen as expert sites offering users exactly what they are looking for.

Gambling.com is an example of a trusted brand witnessing a significant upturn in its search rankings. But extremely niche gambling websites also saw an upturn in their profit margins. Gambling affiliates offering information on niche types of casino slot games, for example, are now heavily favoured by Google.

Specific Megaways slots related gambling sites have seen increased growth in their profit margins as Google deems them trusted experts in their niches. Online businesses, including casino related websites which attempt to cover lots of different topics have not fared so well given they are neither trusted brands nor considered experts in certain gambling related fields.

In an interview with Game Industry, the project manager at a niche gambling affiliate related to Megaways gambling said: “Working within the Megaways niche also provides challenges as there are a few Megaways websites dedicated to providing news and updates about the niche casino game.

“For the most part, this is good for users, as they are able to look at various information sources, on the other hand, other sites do not always have the user in mind when writing their content, like we do.

“We consider ourselves experts in the Megaways niche.”

It remains to be seen how Google will alter their algorithms in the next update. The last major Google core update took place in May 2020 and many believe that another core update is just around the corner.

Although there are multiple different search engines for users to use, Google is by far and away the most well-known and used search engine which has a monopoly on the market.

For now, being favoured by Google can be the difference between huge profits for gambling websites and possible bankruptcy.